Welcome to


Attract more clients and grow your business by taking your brand center stage in this brand storytelling masterclass.

Ideal for you...

Founders, Marketing Experts, and Communications Specialist who are

  • Pivoting or re-branding.
  • Struggling to attract more clients.
  • Feeling insecure communicating your value.
  • Struggling making the ideal clients say “yes”.

Consequently, NOT making the progress, profit, or impact you know you have the potential to.


Take your brand center stage by creating a compelling brand message:

  • Receive personal guidance to clarify your hero’s journey.
  • Practice communicating your brand message verbally.
  • Receive instant feedback on your online and offline communication.

Then, between sessions:

  • Bring all feedback with you home/to your team.
  • Apply and practice what you’ve learned.
  • Integrate the knowledge.

As a result...

Leave with a framework valid for a lifetime and:

  • Attract more clients.
  • Feel confident communicating your value.
  • Become the go-to brand for the people you really want to work with.
  • Be part of a group of inspiring and supporting humans.

So that you can make the progress, profit, and impact you know you have the potential to.

Clarify Your Message

Avoid getting stuck, wasting time doing meaningless work, and going unseen for your talent and potential.


Meet in a group of max 6 people:

  • Between 19:00 – 21:00.
  • Every Wednesday in September.
  • Starting September 7


  • Carrer de Balmes 51
  • Easy access with metro & bus and car.


290 EUR* including:

  • Instant feedback.
  • A proven framework.
  • Personalized guidance.

*Summer special valid for this edition only.

“I’m so incredibly moved”

"You challenged and encouraged with infectious energy. I felt like I had a creative block and confidence leakage that you fixed. That first session literally changed my perspective and pushed me forward."
Rebecca Sulocki
Stylist and Art Director

“His annoying questions”

“Be prepared, Erik is a coach who knows to listen and shows real interest in you. He will ask so many annoying questions that you finally will get to your REAL problems. I enjoyed the time with him very much and he helped me transmit my mission and values even more.”
Kristin Eberl

Your Guide

vertical portrait photo in nature of erik in a hat white shirt

Erik Eklund

Moderator & Storyteller

I believe we all ought to define who we want to be and the life we want to live.

Nobody should have to be someone they are not.

And to make that happen, I designed this masterclass to guide you step into the spot light of your ideal clients so you can make a difference doing what you love, feeling like your true self.

Register Here

And let your talents, skills, passions and potential come alive.